Just add water.
Morningstar Marinas came to my team at 352 Inc. in need of a story. Could we build a digital experience that reflected life on the water, and demonstrate the value of being a Morningstar Marina member?
More than a marina.
Whether you own a boat or are in the market, you need a place to store it. The first step is to search online. Morningstar needs to stand out as a cut above, to prove their high quality service, and to demonstrate that they represent an approachable boating community.
No experience necessary.
How do we connect novices, "old salty dogs", and middle-of-the-road families in a singular experience? Immerse visitors with imagery and amenities that holistically ties everyone to the water.
The focal point was the Single Location page, which was built in a particular hierarchy: excite, inform, engage.
This strategy is layered two-fold on the page with flexible elements for mobile responsiveness, as well as easy edits through the Wordpress CRM.
Come and visit.
I presented on a daily basis to the client as well as internally to the team to keep our end-user flowing intuitively between content pages.
Once the consumer has been convinced that a particular community is right, we kept dedicated areas for reaching out to schedule a tour.
Events and blogs tie into the company's monthly newsletter which work to invite newcomers, and serve as a hub for community members to keep in touch.
View the live marketing site here.