Indoor navigation works by connecting a phone via bluetooth to beacons placed throughout a building. Locate sets the routes that need to be walked as a primer to enable blue-dot navigation.


All in house.

As opposed to using a third party for fingerprinting, we built our own app. My role was to create the UX, UI, and branding.  

This included everything from testing for color-blindness against our maps, to on-site trials, to presenting countless brand directions. 


Troubleshooting was a daily occurrence. For example, users choose segments to build paths upon (a path is a line of connected segments).

What happens when you click on a segment that is part of an existing path?

You need a selector to choose between the two.

Despite planning a project flow, there will always be unexpected interactions. 


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The goal of fingerprinting is to set walkable routes. To do this, a user must traverse paths multiple times for best blue-dot accuracy. After this process, they bring the enabled maps in our Map Editor to place points of interest and finish configuring.

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Front and back-end developers, project owners, and the Creative teams all kept constant communication throughout user testing and iterations to make this project happen. 


In just our first release, Locate had already routed thousands of paths in 18 buildings, 113 floors, and even a cruise ship!


Find the app in the Apple store