Locate

Indoor navigation works by connecting a phone via bluetooth to beacons placed throughout a building. Locate sets the routes that need to be walked as a primer to enable blue-dot navigation.

 
 
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All in house.

As opposed to using a third party for fingerprinting, we built our own app. My role was to create the UX, UI, and branding.  

This included everything from testing for color-blindness against our maps, to on-site trials, to presenting countless brand directions. 

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Troubleshooting was a daily occurrence. For example, users choose segments to build paths upon (a path is a line of connected segments).

What happens when you click on a segment that is part of an existing path?

You need a selector to choose between the two.

Despite planning a project flow, there will always be unexpected interactions. 

 

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The goal of fingerprinting is to set walkable routes. To do this, a user must traverse paths multiple times for best blue-dot accuracy. After this process, they bring the enabled maps in our Map Editor to place points of interest and finish configuring.

 
 
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Teamwork.

Front and back-end developers, project owners, and the Creative teams all kept constant communication throughout user testing and iterations to make this project happen. 

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In just our first release, Locate had already routed thousands of paths in 18 buildings, 113 floors, and even a cruise ship!

 

Find the app in the Apple store